Frequently Asked Questions

2022 Applications opening August 1


Who is eligible to apply?

We’re looking for innovative and unique retail business concepts that compliment and strengthen downtown Sacramento’s retail mix. First-time entrepreneurs and experienced business owners are welcome to submit retail business concepts.

To be eligible for the Calling All Dreamers program you must be a legal US resident, 18 years of age or older at the time of submittal of competition application. The competition is open to new startup businesses, existing business outside the City of Sacramento or existing businesses in the City of Sacramento hoping to expand and/or open a new concept.

Can I apply if I already have a business?

The program is open to anyone looking to open a retail business in Downtown Sacramento. We welcome retail business concepts from entrepreneurs hoping to launch their first brick-and-mortar venture as well as experienced business owners looking to expand.

What is needed for the application?

  1. Business model concept
  2. 60 second video pitch
  3. Résumés of all business partners
  4. Any other digital assets you may have (Ex: logos, headshots)
  5. $50 Registration fee

How long is the program?

This incubator program starts September 2022 and ends April 2023. There are several key stages in this incubator series, and participants must attend the entire program.

  1. Applications open: August – September 2022
  2. Bootcamp Part 1: September – December 2022
  3. Bootcamp Part 2: January – March 2023
  4. Pitch your business: April 2023
  5. Storefront opportunity

What do I get from the program?

See the full list of benefits here.