Welcome Dreamers

Meet the 2019 Semi-Finalists

A handcrafted cereal bar open for breakfast, lunch, and dinner, Laterica Reddix’s Cerealism will feature popular brands as well as limited edition and seasonal cereal favorites from across the globe. With customized milk and add in options, there’s an endless combination possibility in each bowl.


A new and unique art studio designed by Juna-Rae Sterba to bring out the artist in everyone, the brick and mortar studio and art can bring a new vision to pottery and canvas painting, glass fusion and art classes for artists and community organizations alike.


Julius and Marjorie Johnson’s fully customizable, handmade bow ties offer superior design, quality, and value for fashion-forward trendsetters. Designed for every occasion, each bow tie will come with styling tips and a tutorial for how to tie the design.


The planned expansion of Elk Grove’s popular iMagic Nails into downtown mixes imagination and magic in a relaxing, luxury spa setting. Paticia Gomez’s salon will offer custom services, including the infamous “Patron pedicure” featuring a unique recipe featuring Patron-tequila.


Dog lovers rejoice, Patty Castillo’s Leash and Collar will sell unique canine accessories, including bandanas, bow ties, bags, drinkware, CycleDog’s eco-friendly leashes and collars, and more. Not just a retail store, eventually they will work with community partners to also foster dogs for adoption.

Sacramento-born chef and co-owner Cecil L. Rhodes II is evolving the popular Nash & Proper food trucks into Sacramento’s first brick and mortar restaurant focused on hot chicken, a fiery fried variety inspired by Nashville’s famous flavor. Putting his own spin on the iconic dish, expect a similar cult following for Sacramento hot chicken.

Now and Zen Acupuncture
Inspired by ancient healing traditions, Estella Cervantez and Jennifer Johnston’s traditional, facial rejuvenation and auricular acupuncture, cupping, gua sha, moxibustion, herbal foot baths, medicinal teas, and herbal remedies will maintain health and wellness of the mind, body and soul.


The ClimAxe will be a client-focused and result driven sports and entertainment facility providing recreation for adults at affordable prices. Rosendo Rangel and Yasmine Forghani plans for the unique ax-throwing complex include hosting social gatherings and community events.


The paint-your-own-pottery studio by Alejandra Magana and Meagan Lewis will feature locally made ceramics plans to draw kids, adults, and groups to make their own keepsake products from an ever-rotating inventory, from cheese platters to dog bowls. Finished ceramic pieces will also be available for purchase in a curated retail section.


The Ubé (‘oo-bae’) Café by Raeselle Lao plans to be Sacramento’s destination for Filipino contemporary desserts. Featuring Ubé, a sweet purple yam with notes of vanilla and a staple ingredient in many Filipino desserts, the quality craftsmanship of Lao and her team can be tasted in each savory bite.

Produced by the Downtown Sacramento Foundation, Calling All Dreamers is a retail business plan competition that encourages entrepreneurs to compete for the chance to open a downtown storefront and earn a coveted business start-up package valued at nearly $100,000 to turn their dream into reality.

The first year is the most difficult for small businesses. Many startups struggle with capital, overhead expenses, permitting processes and the details of actually managing a business. This competition is a game-changer. It provides the winner with the essential resources and tools needed to successfully open a business in downtown Sacramento, including: 

  • Up to $10,000 in matching funds
  • A business service prize package that includes financial planning, store design, marketing, graphic design, legal services, accounting, permit process assistance, and more.

See what’s included in the 2019 prize package here.

Winner, 2018: NEO Escape Rooms

Gabriel Berzamina & Acme Lee, Owners In 2018, Gabriel Berzamina & Acme Lee were selected as the grand prize winners of the Calling All Dreamers business competition. We caught up with the first-time entrepreneurs to learn …

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