New Hyatt Centric brand proposed for Marshall Hotel
The long-time blighted 105-year-old Marshall hotel and the neighboring Jade Apartments will soon transform into the Hyatt’s newest lifestyle brand, Hyatt Centric. Sacramento joins an elite list of 15 world-renowned cities – including Miami, Chicago, New York, San Francisco, Washington D.C., and Paris – that were selected as expansion sites for the new brand over the next two to three years. Similar to the charm and substantial Sacramento context the Citizen Hotel has captured so well, the Hyatt Hotel project will turn the single room occupancy hotel into a 11-story, 159 room boutique hotel that will embody the quintessential Sacramento lifestyle.
Adjacent to the Golden 1 Center, Hyatt Centric promises to be a modern explorer’s hub, catering to the needs and wants of today’s multigenerational group of travelers who view their hotel as an extension of the location they are visiting. These travelers are looking for authentic experiences and not cookie-cutter hotels. Guests can expect to get the same great service connected with the Hyatt name, but with a new flare specific to Sacramento, which will reflect our city’s character.
The Hyatt Centric Experience
Authentic Entryway: Guests will know they can rely on an experience inside that will serve as a launching pad to explore outside. Essentially, the hotel will be the amuse-bouche to the Sacramento experience, offering just a ‘taste’ before you get to explore what the new downtown Sacramento has to offer. The artwork, furniture, food, and beverages will tell a story, allowing guests to immediately get an authentic feel for Sacramento.
Sacramento Crafted: The hotel will be customized to fit downtown Sacramento’s market but will share certain common elements with other Hyatt Centric destinations, including spaces like The Corner, where guests can work, socialize, and peruse a curated collection of local books and magazines, and a bar and restaurant area that will help foster great conversations and deliver thoughtful, locally inspired farm-to-fork fare and hand crafted cocktails.
Let’s get digital, digital: While guests can enjoy the in-room technologies designed to connect seamlessly with their devices and media, a staff of knowledgeable associates will be on hand to aid guests in their discovery of the destination – particularly useful for business travelers with limited time for exploration.
Full Circle Moment in History
Built as the Clayton Hotel in 1910 by Hattie C. Gardiner, the Marshall Hotel and similar hotels built in the same era, played a vital role in the urban center for decades, providing lodging for Sacramento’s elite and the business class. Renamed the Marshall Hotel in 1939, the venue retained a piece of its history with the Clayton Club, a jazz venue operating in the basement. As the building deteriorated and up until its recent closure, the Marshall served as a residential hotel.
The upcoming rebirth of the Marshall Hotel is part of a palpable ongoing transformation of the city’s core, creating a vibrant city that works for visitors, employees, and residents alike. With the completion of the project, the once blighted location at 7th & L streets will have visitors and business travelers revolving in and out of the city, enjoying downtown restaurants, catching an event at the new Golden 1 Center, and enjoying the amenities Sacramento has created.
As it stands now, the vacant single room occupancy hotel has been long neglected with most of the interior beyond preservation. The project will retain the historic use of the hotel with reconfigured floor plans to accommodate current hotel standards. The project will also retain and rehabilitate two significant, character-defining street facades. The original ground level retail bays will be rehabilitated with modern storefront systems and materials sympathetic to the original patterns and design, turning this current eye-sore into the stylish hotel it was born to be.