Shop, Play, Win: Old Sacramento Small Business Spree Bingo
This holiday season, Old Sacramento Waterfront turns shopping into a game with the Small Business Spree Bingo Card. It’s your chance to explore more than 150 locally-owned businesses, discover unique gifts, make memories with family and friends, and win prizes, like a family four-pack of tickets to the Polar Express Train Ride in 2026, all while supporting the heart of our community. How […]
Light Up Your Holidays Downtown
On Wednesday, November 26 at 5:30 PM, the Old Sacramento Waterfront transforms into the Holiday District for the annual Holiday Tree Lighting Ceremony, followed by the first performance of the beloved Theatre of Lights. This free, family-friendly tradition blends historic charm with holiday magic right on the streets. What’s Happening Opening Night November 26, […]
See K Street in a Whole New Light
Downtown Sacramento has a fresh glow! A marquee-style LED installation now stretches six blocks from DOCO to the SAFE Credit Union Convention Center lighting up K Street. If you’re out for a walk, grabbing a bite, cheering at a game, or capturing colorful snapshots recently, you’ve probably noticed the major change in the vibrant energy that […]
Sacramento Kings: Your Pre-Game and Post-Game Strategy
Get ready for Sacramento Kings season! Make Downtown Sac part of your pre-game and post-game celebration. From pre-game rallies and happy hours to themed nights and nightlife destinations, we’ve got you covered. Kings Countdown Rally (Nov. 7) Don’t miss the second Countdown Rally on November 7th! Expect live DJs, giveaways, fan contests, and a shot at regular-season tickets with The Ultimate Shot. […]
Downtown Sacramento Ice Rink Events
Downtown Sacramento Ice Rink opens November 6 under the city lights. Ali Youssefi Square is transformed into a winter wonderland until January 19, 2026. It’s a place where locals and visitors come together to laugh, make memories, and maybe wobble a little on the ice. Make It a Full Downtown Day Why not turn […]
Celebrate Día de los Muertos Downtown: Events, Eats & Altars
Sacramento is glowing with color, culture, and community as Día de los Muertos approaches. From October 23 to November 2, the downtown core transforms into a vibrant tribute to heritage and remembrance. Local businesses, artists, and neighbors come together to honor loved ones and celebrate life. Spend the week painting at a cafe or dancing […]
2025 New Businesses in the Neighborhood
Starting a new business is never easy; it takes vision, grit, and a whole lot of heart. Downtown Sacramento is buzzing with brave entrepreneurs who’ve dared to dream and bring their ideas to life. From cozy cafés and vibrant eateries to unique event spaces, these new businesses are adding fresh flavor, diversity, and a touch […]
Halloween Town Awaits
Discover the magic of fall in Old Sacramento Waterfront, where a month-long celebration transforms the historic neighborhood into a festive Halloween town! From outdoor movie nights and ghost tours to hayrides, there’s something for every fall lover. Enjoy delicious seasonal treats, creative workshops, and interactive murder mystery shows, all set against the charming backdrop of […]