Not New, Just Improved: Downtown Sac
As a formerly pretty unknown-by-the-public entity (or so we thought), it’s cool to see how much people care about our new look. We posted the above video to our social media accounts and it’s the first thing you see our our new website. This video encapsulates the energy of downtown Sacramento. When you’re here for a Kings game, grabbing a drink after work, doing some retail therapy, or sharing a meal with someone — the city is alive.
Downtown Sacramento Partnership (DSP), AKA Downtown Sac is a property-based improvement district (PBID). Meaning: Property owners in our district pay us to provide safety, maintenance and business development services for property owners and businesses located within the 66-block zone. If your favorite restaurant in Elk Grove hasn’t been featured on our instagram, this is why. We’re bound and found in downtown Sac.
Our look has changed to reflect the growth our city has made in the last few years. We have completely turned around our nine-to-five downtown grid into a five-to-nine destination city. As we know, more people are moving here, more businesses are popping up every day (catch two grand openings this week), more buildings are being built, Sacramento is ON the map. We have been heavily focusing on our consumer audience for the last few years, because without them, our city cannot thrive.
This rebrand is more than a new logo, it’s a promise. The new brand of the Downtown Sacramento Partnership is a testament to the city’s vibrant energy, creativity, and potential. We invite everyone to experience and contribute to the thriving community that makes downtown Sacramento a premier destination. Whether you are a resident, business owner, or visitor, the new DSP brand promises a dynamic and enriching experience at every turn. Welcome to downtown Sacramento, where endless possibilities await.