Downtown Sacramento Partnership Launches Old Sacramento Rewards to Drive Retail Recovery to Waterfront Businesses

(July 12, 2021) – As merchants and businesses look for new ways to incentivize customers to shop and dine locally, Downtown Sacramento Partnership is rolling out the Old Sacramento Rewards program, a new mobile shopping promotions marketplace backed by Visa, Mastercard and American Express. The program is designed to drive customers back to shopping and dining regularly at Old Sacramento Waterfront businesses.

Old Sacramento Rewards will help Old Sacramento Waterfront merchants create promotions, rewards and other customer incentives to aid in retail recovery. Created by Saltwater Loyalty, the online platform is the first marketing platform in the U.S. designed for destinations to unify their merchants under a branded, best-in-class loyalty rewards program.

“The Old Sacramento Waterfront provides a unique shopping experience like no other in our region,” said Scott Ford, Operations Manager of the Old Sacramento Waterfront for the Downtown Sacramento Partnership. “The Old Sacramento Rewards program creates a way for shoppers and tourists to personalize their experience. If it’s savings you’re after, come find it at the Old Sacramento Waterfront!”

Customers who sign up with Old Sacramento Rewards will have free access to exclusive offers, promotions and other shopping incentives to Old Sacramento Waterfront restaurants, stores and businesses, all from their mobile device.

Old Sacramento Waterfront merchants who sign up with Old Sacramento Rewards will have access to simple-to-use, easily customizable promotional rewards that will help attract customers. Promotions can also be easily scheduled to run concurrently with other marketing campaigns in progress. Signing up is free for merchants, and marketing fees associated with the program are minimal.

“Local businesses were hit especially hard in this pandemic, and tools such as Old Sacramento Rewards can help them avoid closing,” said Steve Jaffe, Vice President of Marketing and Partnerships, Saltwater Loyalty. “We’re seeing our favorite businesses shutter because their customers haven’t returned, or there isn’t enough foot traffic yet to the retailer’s shop. We created Old Sacramento Rewards to help these businesses bring back customers back as well as introduce them to new ones.”

More information about the Old Sacramento Rewards program can be found at

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