Downtown Sacramento is Keeping COVID In Check
(August 10, 2020) — New “We are Downtown. Together” marketing campaign, new initiative highlights pledge by downtown businesses to prioritize health and safety of employees and customers.
Downtown businesses are pledging to “Keep COVID In Check” as part of a new initiative designed to communicate their commitment to keeping downtown healthy and safe.
“Downtown’s business community has come together to pledge to keep COVID in check as part of our ongoing commitment to prioritize employee and customer health and safety,” said Michael Ault, executive director of Downtown Sacramento Partnership. “Colorful new signage serves as a visual cue for customers to feel confident when supporting downtown businesses that are relying on their support right now.”
Taking the “Downtown Healthy & Safe Pledge” requires businesses to follow public health guidelines and new distancing measures outlined by state and local authorities to put employee and customer safety first. Businesses located in the 66-block district managed by Downtown Sacramento Partnership that take the pledge are displaying orange and blue “Keep COVID In Check” posters near their entrance as an easy identifier for customers as they make decisions about where to shop and eat. Customers can also find a list of businesses that have taken pledge online at GoDowntownSac.com/safe.
“Solomon’s has invested a lot into making sure our customers and team members stay safe at all times,” said Andrea Lepore, owner of Solomon’s Delicatessen, located in The Hardin on the 700 block of K Street. “From providing and requiring masks to offering touchless payment options, providing free hand sanitizer, distancing our tables outside on our large patio and making it easy to pick-up orders, we’re committed to creating a welcoming, clean and fun experience for everyone.”
Like Solomon’s, many downtown restaurants and shops are open and ready to serve the community safely. They have pivoted their business model by expanding outdoor ‘al fresco’ dining as well as curbside pick-up and convenient takeout options as part of their ongoing efforts to continue operations in adherence with public health guidelines.
Shoppers and diners have many options to safely support the uniquely Sacramento businesses that have become integral to our regional economy and identity, including:
• Shop online, many stores will ship directly to your home;
• Order delivery, many restaurants and shops have created unique new menus made to-go. See a list of all open businesses at GoDowntownSac.com;
• Purchase gift cards for use later to show your support for locally owned businesses. For options, see a list of all open businesses at GoDowntownSac.com;
• Donate directly to support businesses impacted by reduced operations via Downtown Sacramento Foundation grants at GoDowntownSac.com/donate;
• Share your support! Encourage your friends and family to support and tell your favorite downtown business what you love with #SacLoveNotes.
The “Keep COVID In Check” initiative is part of a new, multi-phased marketing campaign being rolled out over the next few months by the Downtown Sacramento Partnership titled “We are Downtown. Together.” Tapping into a deep sense of pride for downtown Sacramento, the new campaign will be featured in a variety of new programs, activations and displays, a microgrant program designed to drive art activations throughout the district (details to be announced at a later date), advertising and signage support, and more. Both the “Keep COVID In Check” initiative and “We are Downtown. Together” marketing campaign are made possible by the area’s property-based improvement district (PBID), Downtown Sacramento Partnership. A nonprofit, Downtown Partnership provides resources and tools for property and business owners as well as the customers and employees they support. To learn more about the steps required to take the Downtown Healthy & Safe Pledge, visit DowntownSac.org/COVID-19.
SOCIAL MEDIA TAGS: #DowntownSac, #SacLoveNotes, #CovidInCheck, #DowntownTogether
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