Calling All Dreamers Pop-Up Holiday Market to Open in Downtown Sacramento

SACRAMENTO, CALIF. (November 28, 2022) – Downtown Sacramento Partnership is thrilled to announce the opening of the Dreamers Holiday Market, a temporary pop-up space on K Street in Downtown Sacramento that will house 11 entrepreneurs from the Calling All Dreamers program, a business incubator series managed by the Downtown Sacramento Foundation.

Located on the corner of 11th and K Streets, Dreamers Holiday Market will occupy the former Ambrosia Café and Morgan’s Mill locations for the month of December, operating Saturdays and Sundays from 12 to 7 p.m., December 3-18. The retail space, currently for lease, has been generously donated by Clippinger Investment Properties, and will be an incredible resource to these local entrepreneurs participating in the Calling All Dreamers program.

“The Dreamers Holiday Market, located in the heart of Downtown Sacramento, is your one-stop shop for unique, locally made gifts this December.” Says Scott Ford, Economic Development Director at Downtown Sacramento Partnership, “It is a chance to support this year’s cohort of Calling All Dreamers, as well as participating Dreamers alum. This location is especially fitting, with nearby previous winners including Nash & Proper and The Allspicery, who opened brick-and-mortar locations downtown after being given the awardee prize package.”

Celebrating its 10th anniversary, Calling All Dreamers, presented by Downtown Sacramento Foundation, is making the first step of small business ownership easier for aspiring entrepreneurs by providing much-needed start-up support. The new-and-improved program is designed to help transform big ideas into retail reality and/or help existing businesses looking to expand or open a new concept in downtown Sacramento, while cultivating a sense of community support.

Since 2013, Calling All Dreamers has continued to drive economic growth in the heart of the Sacramento region. While the COVID-19 pandemic has impacted some of the past winners of the program, Calling All Dreamers has helped to launch more than two dozen local businesses.

“Clippinger Investment Properties is happy to partner with The Downtown Partnership and excited to be able to host the Dreamer’s Market at 11th & K Street,” says Bob Clippinger, President of Clippinger Investment Properties, “We are happy to provide the available space for entrepreneurs to try out new ideas and concepts or their spin on favorites.  We believe that the best is yet to come in Downtown Sacramento and look forward to seeing what transpires in the space!”

As with previous years, consumers will have a chance to vote on their favorite Dreamer, with public voting starting December 1 and continuing through December 14. This year, consumers will have the ability to try out the entrepreneurs’ products and services and meet the people behind the business name before voting.

Participating businesses at the Dreamers Holiday Market include:

+Life Juice Market – A juice bar concept offering cold-pressed juice, smoothies, bowls, and other healthy food options with an emphasis on fresh and local ingredients sourced from sustainable farmers. +Life Juice Bar will also serve as a wellness space with community in mind.

Burnside Coffee Bar – This popular coffee cart specializes in hand-selected, hand-pressed, and hand-crafted specialty coffee and teas. All drinks are hand-shaken and chilled, using only the best ingredients, down to the local farm they get their milk from.

Dipped N Color – Dipped N Color is a family-friendly creative paint studio that hosts themed events, including Paint & Sip Nights, Mommy-and-Me paint events, private paint parties, and “splat paint parties.” Their mission is to inspire every parent and child to connect deeply and create freely.

Flora & Fauna Provisions – A café concept that celebrates the farm-to-fork movement, featuring a seasonal menu based on the same ingredients you would find at a farmer’s market at that time of year. This unique culinary experience supports local agriculture, small businesses, and the community.

Mercado Urbano – A much-needed market concept offering fresh local foods and specialty items, featuring a coffee café and deli. Customers will be able to shop for produce and dry ingredients or stay to enjoy a quick meal.

QOOKIESNDREAM – A non-traditional bakery and café serving made-to-order cookies (fondly referred to as “qookies”) that are customizable with a variety of in-house toppings and served in an aesthetic environment.

Retrospect-Vintage Fashion – An eco-friendly, sustainable fashion and art collective, specializing in high-end vintage fashion, wearable art, and homme pieces. This retro-vintage co-op will curate sustainable vintage pieces for resale at the shop and online store.

Smoke N Link – A Sacramento farmers market favorite, Smoke N Link specializes in making homemade sausages, and showcasing a variety of styles and flavors including veggie and vegan options.

The Teetotalist – A zero-proof bar concept where people can gather, socialize, and enjoy a night out in a setting that feels like a bar, but with an alternate beverage menu.

Gusto Gaucho – 2021 Calling All Dreamers winner, Gusto Gaucho creates handmade Argentinian empanadas and pastries.

Sweet Tooth Ice Cream Cart – 2021 Calling All Dreamers participant, Sweet Tooth Ice Cream Cart is Sacramento’s premiere ice cream caterer, hand-scooping delicious ice cream with a focus on celebrating with loved ones.

The 2022/23 Calling All Dreamers program is produced by Downtown Sacramento Partnership and made possible by the generous support of the Sacramento Chapter of SCORE and the following program sponsors: Kaiser Permanente, City of Sacramento, Wells Fargo, SMUD, and California Bank of Commerce. The valuable prize package is made possible due to support from sponsors who continue to be champions for the economic growth of the downtown core that include Marquee Media, Smith, McDowell & Powell Law Corporation, XSIGHT Productions, Inc. designTECH, iHeart Media, PMU Accelerator, Bizhaven, Be Your Business, and many others.

For more information about the Calling All Dreamers business incubator program, visit or call 916-442-8575. 

SOCIAL MEDIA TAGS: @DowntownSac, #CallingAllDreamers, #DowntownSac

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About Downtown Sacramento Partnership
Downtown Sacramento Partnership is a nonprofit, property-based improvement district (PBID) that serves as the collective voice for the 197 property owners and more than 5,000 businesses located within the 66-block urban core of Sacramento. Driven by the mission to build value downtown, Downtown Partnership is the principal advocate, champion, and steward for those who work, live, visit, and do business here. For more information, visit + and connect with us on FacebookTwitterInstagram and LinkedIn.  

About Downtown Sacramento Foundation
Established in 2011, Downtown Sacramento Foundation (DSF) is a nonprofit, 501(c)3 that supports programs that complement Downtown Sacramento Partnership priorities to improve the economic, physical, cultural, and social environment in order to foster civic pride.